about aret

Who is Aret?

What’s your Background ?

I’ve been in the jewellery industry since I was 12 years old. When I was a kid I used to go to my grandfather’s shop to learn how to set diamonds. Even my dad was a jeweller so I’ve learned a few things along the way about investing in diamonds that I hope to share with you.

Livia_diamonds_engagment_rings_toronto

What are the most common myths about buying diamonds?

One of the biggest myths about diamonds is believing the 4C’s tells you the whole story of a diamond! Every diamond is graded by a person, leaving slight subjectivity to be at play. Plus there are other measurements and characteristics of a diamond that go beyond the 4C’s. So you can’t just compare diamonds on the 4C’s. You must see it in person and with the help of a jeweller you trust.

Why did you start Livia Diamonds?

I started Livia Diamonds because I love dealing one-­on-­one with a guy or couple who are starting their lives together. It’s fulfilling to watch a family grow over the years from anniversaries, babies, graduations and birthdays. I love it when someone comes into the store after 10 years of marriage.

 

 


Looking for a custom engagement ring? I was born to help.

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