What’s your Background ?
I’ve been in the jewellery industry since I was 12 years old. When I was a kid I used to go to my grandfather’s shop to learn how to set diamonds. Even my dad was a jeweller so I’ve learned a few things along the way about investing in diamonds that I hope to share with you.
What are the most common myths about buying diamonds?
One of the biggest myths about diamonds is believing the 4C’s tells you the whole story of a diamond! Every diamond is graded by a person, leaving slight subjectivity to be at play. Plus there are other measurements and characteristics of a diamond that go beyond the 4C’s. So you can’t just compare diamonds on the 4C’s. You must see it in person and with the help of a jeweller you trust.
Why did you start Livia Diamonds?
I started Livia Diamonds because I love dealing one-on-one with a guy or couple who are starting their lives together. It’s fulfilling to watch a family grow over the years from anniversaries, babies, graduations and birthdays. I love it when someone comes into the store after 10 years of marriage.