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BUYING GUIDE: What are the 4 Cs?

BUYING GUIDE: What are the 4 Cs?

What do the 4 Cs stand for?

Like snowflakes, diamonds are so miraculously unique, that you will have a hard time finding two exactly alike. Prior to the middle of the twentieth century, there was no standard for assessing diamond quality. Then..

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BUYING GUIDE: Diamond Colour

BUYING GUIDE: Diamond Colour

What is a diamond colour grade?

It sounds almost slightly ironic, but a diamond’s colour actually refers to a diamond’s lack of colour. Simply put, it stands for the grading of the whiteness of a diamond. For example, in white diamonds, the..

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BUYING GUIDE: Diamond Clarity

BUYING GUIDE: Diamond Clarity

What is diamond clarity?

As you can guess from the name, diamond clarity measures the number and size of the imperfections in a diamond. Many of these imperfections are so tiny that they don’t impact the beauty of a diamond to the naked eye. Most..

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BUYING GUIDE: Diamond Cut

BUYING GUIDE: Diamond Cut

A diamond’s cut has the greatest impact on its sparkle

Engagement ring diamond cuts go from poor to excellent (or “ideal”, depending on which grading agency), representing the proportions of a diamond which help the light reflect through it and..

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BUYING GUIDE: Diamond Carat Weight

BUYING GUIDE: Diamond Carat Weight

What is diamond carat weight?

When most people think of diamond grading, they think of diamond carat. Did you know that carat is not a grade of diamond’s quality, but merely a measure of its weight? Everything else being equal, a diamond’s price..

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BUYING GUIDE: (GIA) Certification

BUYING GUIDE: (GIA) Certification

What is a diamond certificate?

The jeweller is not the one grading the diamond. There are standard grading reports done by many agencies around the world. Some are more reliable than others. GIA (Gemological Institute of America) is currently the..

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