One of the first things every guy does when he is ready to start shopping for a diamond engagement ring is to go online and start reading up about engagement rings, what to expect, and tips for buying engagement rings. While there is lots of good information out there, there is also a large amount of misinformation and diamond engagement ring myths.
To put your mind at ease and dispel many of the myths about the diamond industry, the following discusses the top 10 diamond engagement ring myths:
MYTH 1: YOU HAVE TO SPEND TWO MONTHS’ SALARY
One of the most common myths out there today is that guys have to spend two months’ salary on an engagement ring. This number is derived from De Beers company campaign decades ago to increase consumers’ budgets and ignite growth in the diamond industry.
While this may have been the “rule” in the past, things are different today. It’s more important to find the perfect ring that she will love, and a ring that fits within your personal budget.
MYTH 2: CUSTOM ENGAGEMENT RINGS ARE MORE EXPENSIVE
Custom engagement rings are not more expensive. You can design a custom engagement ring based on your specific budget, while choosing more personalized features and having more input on the look and design of your engagement ring.
MYTH 3: THE RING NEEDS TO BE A SURPRISE
Now more than ever, couples are buying engagement rings together. Many of our customers are couples. While it’s considered traditional for guys to shop solo and surprise their bride to be, it’s more practical to shop together.
Couples who shop for diamond rings can collaborate on the custom engagement ring design. She can pick exactly what she wants, and you won’t have to worry about her being disappointed with the ring when you pop the question.
MYTH 4: THE BIGGER THE DIAMOND, THE BETTER
With most things in life, people have a bigger is better mentality. The same goes for choosing a diamond. The truth is the size of the diamond is only one of many considerations when choosing a diamond. Quality, cut, and clarity also play a big role in choosing a diamond that will sparkle and catch people’s eye.
MYTH 5: YELLOW GOLD DIAMOND ENGAGEMENT RINGS ARE OUTDATED
There is no such thing as an outdated engagement ring style. Sure, there are popular trends, but it really comes down to your personal preference. Choose the metal type, diamond shape and other ring design elements that you like. An engagement ring is a very personal item, so make it uniquely yours.
MYTH 6: ENGAGEMENT RINGS MUST LOOK A CERTAIN WAY
Absolutely not! There is no right way to design an engagement ring. You can create any custom design you want. You choose the metal type, diamond cut, ring style and type that you want. As long as your future fiancée loves it, that is all that matters at the end of the day.
MYTH 7: YOU GET A BETTER SELECTION AT BRAND NAME JEWELLERY STORES
Brand name jewellery stores tend to offer a limited selection of engagement ring options. They offer the same ring selection at all of their stores across the country. This is why more and more customers are opting for custom engagement ring design studios, like Livia Diamonds, where you design a unique and personalized engagement ring.
MYTH 8: JEWELLERS IN TORONTO WILL TRY TO PRESSURE YOU INTO A SALE
No reputable jeweller will try to pressure you into making a purchase. It’s a big decision, and I understand this. At Livia Diamonds, even though it’s by appointment only, all of our consultations are absolutely free. I promise never to make you feel like you’re browsing at a used car lot.
MYTH 9: IT’S ALL ABOUT THE 4 C’S
The C’s only tells part of the story. Since every diamond is graded by a person, there is some level of subjectivity, not to mention the other elements of the 4 C’s. Therefore, you need to consider more than just the 4 C’s when you want to buy an engagement ring in Toronto. It’s important to see diamonds in person, compare your options, and get help from a jeweller who has your best interests in mind.
MYTH 10: YOU NEED TO HAVE ONE BIG DIAMOND
Again, you can design your engagement ring any way that you want. You can have a diamond solitaire, multiple large diamonds, or a collection of smaller diamonds on your engagement ring.
Now that you have a better understanding about the diamond ring buying process and some of the many myths that exist, you are in a better position to shop for a ring and make an educated decision.
READY TO DESIGN YOUR CUSTOM ENGAGEMENT RING IN TORONTO?
Book your FREE consultation and visit me at my custom engagement ring design studio located in downtown Toronto.