If you're wondering if custom engagement rings cost more than ready-made store bought ones, you're not alone. Many couples in Canada — especially those looking to buy affordable custom moissanite or lab-grown diamond rings online — are asking this very question. While "custom" might sound expensive, working with a small, family-run businesses and jewellers can actually save you money. This can include saving on Moissanite, lab-grown diamonds, natural mined or gemstones. And, sometimes when you find a ring you might like from a bigger, corporate store, these businesses may be able to price match for a similar design. In this post, we break down the real costs, debunk some myths, and help you decide what makes sense for your style and budget.

1. Custom Doesn’t Always Mean More Expensive

When people hear “custom,” they often think “expensive.” But a custom engagement ring isn’t like ordering couture fashion — you’re not paying a premium just for personalization. In fact, going custom gives you full control over every design choice, which means it’s easier to stay within budget. You decide on:

• The type of stone (moissanite, lab-grown diamond, natural diamond, or gemstone)
• The metal (white, yellow, or rose gold, platinum, or even 10k for affordability)
• The setting style (solitaire, halo, hidden halo, vintage, modern, etc.)
• The size and shape of the center stone

That level of control is often more cost-effective than buying a fixed design from a chain store.

2. No Retail Markups = More Ring for Your Budget

Big-box jewellers and online megastores often bake brand markups, inventory storage, and national marketing costs into their pricing. At Livia Diamonds, a Toronto-based custom ring studio, we keep things personal — and local. That means:

• No unnecessary middlemen
• No pressure sales tactics
• No expensive overhead

Instead, you work directly with a family-run business that sources stones responsibly and builds each ring to order. You’re not paying for display cases or national TV ads — you’re paying for the craftsmanship and materials that matter.

3. Moissanite & Lab-Grown Diamonds Are Game Changers

One of the easiest ways to create a high-quality custom ring for less is by choosing a moissanite or lab-grown diamond over a mined diamond. Both options offer incredible sparkle and durability, but they come at a much lower cost.

• A moissanite ring can cost 70–90% less than a natural diamond of similar size.
• A lab diamond offers the same optical and physical properties as a mined diamond but typically costs 30–50% less.

That price flexibility makes custom design more accessible than ever — you can go big on style without going over budget.

4. You’re Getting More Than a Ring — You’re Getting the Experience

Designing a custom ring means more than just picking out a stone. It’s about:

• Sitting down with a real designer (either virtually or in person at our Toronto studio)
• Seeing 3D renderings or sketches before anything is made
• Choosing a design that reflects your love story — not someone else’s template

Couples often tell us the custom design experience is one of the most meaningful parts of their engagement journey. And the fact that it fits their budget? That’s just the bonus.

5. Custom Is Especially Ideal for Canadian Shoppers in Rural Areas

Not near a major city? Shopping online for engagement rings can feel impersonal. That’s why our eShop is designed specifically for Canadian customers, especially those outside of Toronto. We offer:

• Free Canada-wide shipping
• Made-in-Canada rings
• Quick and clear communication from a small, real team
• Custom orders with fast timelines and transparent pricing

Whether you’re in Northern Ontario, the Maritimes, or the Prairies, you can still design a ring that feels personal — and supports a Canadian business in the process.

So… Do Custom Engagement Rings Cost More?

Not necessarily. In fact, in many cases, they cost less — especially when you choose moissanite or lab-grown stones, keep the design simple, and work with a jeweller who doesn’t mark up prices for the sake of prestige.

When you go custom with Livia Diamonds, you’re investing in:

• Local craftsmanship
• Ethical sourcing
• Meaningful design
• And a process that puts your needs first**

You don’t need a luxury budget to get a custom ring. You just need a clear vision — and a jeweller who listens.

Curious About the Custom Process? Let’s Chat.

If you’re wondering whether custom is right for you, book a free consultation (virtual or in-person) with our designer. No pressure, no hard sell — just a chance to talk stones, styles, and sparkle.

🛒 Explore our online shop: shopliviadiamonds.com
📍 Book an appointment at our Toronto studio: www.liviadiamonds.com

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